PPJ 014: Cindy Norton – Private Practice Journey Discoveries this Month!

On this episode of the Private Practice Journeys podcast, Cindy Norton, a licensed marriage and family therapist associate, discusses what new and exciting things have happened in her practice since last month.  Give it a listen and find out why you’ll want to follow these therapists on their journeys into private practice! https://youtu.be/GsWmTgiqpd8

Learning Along the Journey

* Learning about a niche – Cindy believes that niching helps you stand out as a therapist in the community and contributes to success as a private practitioner. Sometimes it takes a little while to figure out what area that you want to specialize in and may not become apparent until you have worked with a wide variety of clients.

* Learning about your personality – Cindy has found that being organized is an essential personality trait given that there are so many things you need to attend to when planning for and starting a private practice. In addition, being hard working, ambitious, goal-oriented, disciplined, responsible and patient are important personality traits.  Patience is important because when you are developing your practice you are “planting seeds” that may take time to “blossom.”  Cindy finds that being a perfectionist can have a positive and negative impact on private practice development; balance is the key.

* Learning about fee setting & fee negotiation – Cindy researched Facebook groups and practice development experts in terms of figuring out her rates for private practice. In particular, she recalls watching a video by Kelly & Miranda (ZynnyMe) on fee setting.  She also did a local search to find out what kind of fees therapists were charging in her area to provide her with a reference for her establishing her own fees.

* Learning from other therapists or professionals – Cindy checked out other therapists’ websites, read blog posts and listened to practice development podcasts in preparing to start her private practice.

* Learning from clients – Cindy has found that it’s important to listen to clients’ pain points and how they describe their concerns as a way to inform your marketing, website design and Psychology Today profile. In some cases, working with certain types of clients might motivate you to seek specialized training to work with their particular type of problem.

Stops Along the Journey – Check it Out:

* Cindy’s website: http://avlcouplestherapy.com/

* Cindy’s Facebook page: https://www.facebook.com/AVLCouplesTherapy

* Cindy’s e-mail address: cindy@avlcouplestherapy.com

* Zynnyme (Kelly & Miranda) practice development website: https://www.zynnyme.com/


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