PPJ 017: Debby Simmons – Private Practice Journey Discoveries this Month

On this episode of the Private Practice Journeys podcast, Debby Simmons, a licensed marriage and family therapist, discusses what new and exciting things have happened in her practice since last month.  Give it a listen and find out why you’ll want to follow these therapists on their journeys into private practice! https://youtu.be/fNFNYZ4q8jg

Learning Along the Journey

* Learning about a niche – Debby learned about eating disorders in her roles as a teacher and therapist and made this the focus of her doctoral dissertation. It subsequently developed into a niche area for private practice.  Attending conferences on niche areas also helps to develop your expertise, which can help in this regard.  Niching is a good way of generating referrals.

* Learning about your personality – Personality can change over time as you grow and develop. As the owner of a group practice, Debby has developed an interest in marketing her practice where in the past – as a solo practitioner – this was not as important to her. Debby is learning how to decide what interests her most and what she does the best and to pull away from things that are of less interest to her.

* Learning about fee setting & fee negotiation – Debby had already developed her rate for services as a solo practitioner prior to starting her group practice. In discussing rates with therapists that she was bringing on board to her practice, she discussed the importance of charging what you are truly worth as well as negotiating the split/percentage that she would pay therapists for their work.  Therapists needed to feel as though the split/percentage was fair.  Debby has a set fee for services that she provides to clients, but the other therapists will negotiate fees with clients depending on their circumstances.

* Learning from other therapists or professionals – Debby talks to professionals in her building and consults with a colleague on a monthly basis. She and her professional friends keep one another up to date on things and teach one another about technology, billing, social media, etc.

* Learning from clients – Debby found in her work as a solo practitioner that psychotherapy worked really well for some clients and not as well for other clients, but that the latter clients may have benefited from other forms of self-care/wellness (e.g.,massages). This is what made her decide to move to a holistic-based group practice.

Stops Along the Journey – Check it Out:

* Debby Simmons’ website: http://primrosehealingandwellness.com/

* Debby’s Facebook page: https://www.facebook.com/PrimroseHealingandWellness/

* Primrose Healing & Wellness Center phone number: 650-425-3451



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