PPJ 018: Amanda Petrik and Joe Sanok – PPJ Special Consulting Episode!

On this episode of the Private Practice Journeys podcast, Amanda Petrik, a licensed clinical professional counselor, and Joe Sanok, an expert in private practice development discuss methods of developing Amanda’s private practice.  Give it a listen and find out why you’ll want to follow these therapists on their journeys into private practice! https://youtu.be/iRL2Sq95CVA

Learning Along the Journey

* Joe helps therapists who are interested in going into private practice “identify and solve their pains.”

* Joe helps therapists identify which phase of private practice they are in and how to progress to the next phase (or build on the final phase):

  • Start-up phase – $0.00 – $50,000 gross – attract ideal client; hustling and bootstrapping; keep risks and costs low
  • Growth phase – $50,000 – $100,000 gross – how do I expand? Perhaps outsource some services and add a clinician to practice
  • Scaling phase – Over $100,000 gross – continuing to outsource; hiring many people into the practice to scale beyond yourself

* Hiring a virtual assistant, establishing a new phone system and keeping track of data/developing systems to run a more efficient practice are methods of taking a practice to the next level.

* Optimizing the use of office space by bringing on new clinicians is a good way to kill two birds with one stone (i.e., helps pay the rent and grow the practice).

* W-2 employees (owner of practice hires therapists to work for him or her; has control over when employees see clients, which clients they see, how they do paperwork, etc., etc.) vs. 1099 contractors (owner does not hire therapists, but contracts with them to provide services at their clinic; they have less control of therapists – kind of like person who mows your lawn – you contract with them to mow your lawn, but don’t tell them how to do it, when to do it, what they have to wear, etc.).

Stops Along the Journey – Check it Out:

* Joe Sanok’s website – https://www.practiceofthepractice.com/consulting

* Slow Down School – http://www.practiceofthepractice.com/slowdownconference

* Amanda Petrik’s website: amandalcpc.com

* Amanda’s Facebook page: https://www.facebook.com/AmandaPetrikLCPC/


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