PPJ 020: John Clarke – PPJ Special Consulting Episode!

On this episode of the Private Practice Journeys podcast, John Clarke, a licensed professional counselor and an expert in private practice development, discusses methods of starting and developing a private practice.  Give it a listen and find out how you can take your private practice to the next level! https://youtu.be/MOewbR6ct2A

Learning Along the Journey

* John started a private practice in San Francisco and recently moved to Charlotte where he has started another private practice.

* John uses Yelp (https://www.yelp.com/) to market his practice and considers it to be an underutilized resource.

* Private Practice Workshop.com was started to offer great content to therapists via blogs, etc.

* Blogging – John blogs on both of his websites. One set of blogs is for his clients and the other set of blogs is for therapists who want to go into private practice.

* In terms of addressing your failure to blog (or not blogging as much as you would like to) take a look at how you are spending your time. For example, are you spending a lot of time on Facebook when you could be using some of that time more productively by writing a blog post?  One way of creating blog posts is to dictate your ideas into a voice recorder on your mobile phone or MacBook Pro, which will transcribe dictated material into text.

* Repurposing content – using content that you may have used in one medium (e.g., podcast) in a different format (e.g., blog). Repurpose content to extend your reach to clients and to improve SEO.

* Private Practice Workshop.com – John has a business basics e-course coming out the summer.

* One of the primary challenges when you first go into private practice is, “How are you going to get clients and continue finding clients?” Another challenge is developing the belief that you are worth what you charge clients for your services.

* Recommendations – continue putting money back into your business to help grow it via marketing, etc. If you want to take the plunge into private practice talk to people who have successful private practices and find out how they did it/obtain their advice on steps you can take to increase the chances of success.  You can also develop your referral network by having these conversations.

Stops Along the Journey – Check it Out:

* John Clarke’s website: https://www.privatepracticeworkshop.com/

* John’s Facebook community: https://www.facebook.com/groups/602222426654918/

* John’s Facebook page: https://www.facebook.com/profile.php?id=100014279112572


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